A DAY IN THE LIFE OF A FEMALE FOUNDER WITH FOUR KIDS

Firstly, everyone calls her Em. And she’s the unstoppable force behind sourcey.m, a visionary female founder with not just one, not two, but four adorable little rascals – including a set of triplets that could give the Energizer Bunny a run for its money! If you thought juggling flaming torches was impressive, try managing a company and a household of four lively kids every single day!

Her staff describe her as smart, and savvy with a wicked sense of humour (more on that, later). Basically, she’s the creative engine of the biz and she fires on all cylinders. But she needs a morning hit of caffeine to supercharge those cylinders.

Today we are going to take you on a whirlwind tour of a day in the life of this superwoman, where coffee is the elixir of life, and she takes chaos and calm in her stride. So buckle up, get caffeinated (you’ll need it to keep up) and get ready to witness a symphony of organised mayhem in the life of a female founder, mama of four, and the ultimate queen of multitasking!

A day in the life of Em…

Q: Can you describe a typical morning with four kids? How do you manage to get them ready for school?

A: Mornings with kids are far from leisurely! My day should start with a gym session, but let’s be real – that often falls by the wayside. Instead, I get up, shower, and wake the kids up. Getting them ready for school is a marathon. I usually have to remind them 75 times to find their shoes, brush their hair, and teeth, and pack their bags. Oh, and a little bribery – no TV until all tasks are done – helps too!

Q: What’s it like when you first arrive at sourcey.m HQ?

A: My day at the office usually starts with a warm welcome from Ella, our Customer Happiness Coordinator, who spreads happiness everywhere. She sets the mood with Taylor Swift’s greatest hits. Despite the 2 decade age gap, we share a love for the same TV shows and pop stars.

After catching up on essential things (like concert tickets and Styles’ gossip), I meet with the team to set weekly goals. I have regular marketing meetings covering SEO, Digital priorities, Blog Posts, Social Captions, and Sales Huddles for Budget forecasts and Biz Development. Depending on the day, I might also meet with our Digital Marketing Arm and have Zoom Meetings with clients for project updates.

Q: Do work and family obligations ever collide, and how do you handle it?

A: Well, life’s unpredictable. Sometimes, despite our best-laid plans, the kids’ school might call, but that’s rare, thanks to their superhuman immunity. My secret weapon? Rob, my supportive partner. He often handles school pickups, especially when he’s coaching the kids’ surf life-saving and local football teams. School holidays are a different challenge – we take turns working from home.

Q: Can women truly “have it all”? What’s your take on balancing work and family?

A: “Having it all” depends on your definition. Can you run a business and have a family? Absolutely! Is it a smooth ride? Heck no! It’s like a pendulum swinging, sometimes leaning too much towards work, requiring a swing back to family time. Do I feel like I work too much? Sure, I do. But the amazing thing is that all our kids want to grow up and work for sourcey.m! They’re curious about our projects, and want to visit the warehouse and office – that’s pretty cool.

Q: Your schedule must be packed. How do you find “me time” to recharge and stay creative?

A: It’s a challenge. I enjoy walking to clear my mind, meditating before bed to tackle my never-ending to-do list, and sometimes indulging in mindless TV binge-watching (nothing too serious).

Q: Any amusing Zoom call interruptions or homeschooling tales to share?

A: Homeschooling? Too triggering! Kids often pop up during Zoom meetings, eager to hear sourcey HQ news. The other day I was looking for a ruler and opened my desk drawer and pulled out a Nerf gun that one of the kids had left for me. It came in handy later in the day, not gonna lie!

Q: How do you adapt to unexpected challenges while staying focused on your goals?

A: I rely on my supportive team, entrepreneur friends, and a trusted business mentor. Having a mentor is like having a personal trainer – it keeps me focused on working on the business rather than in it.

Q: Your husband, Rob, is the only male in the office. How does he cope with that?

A: You should probably ask him, but he’s a good sport. Surviving Taylor Swift’s daily serenades might be his secret!

Q: Pursuing a career and motherhood can be daunting. Did you encounter roadblocks, and how did you stay steadfast?

A: Oh, absolutely. Our industry is predominantly male, and many doubted our journey, including myself. But success is 1% inspiration and 99% perspiration! I always knew that working hard and smart would help sourcey.m reach its full potential. After ten years, it feels like we’re just getting started.

Q: What happens after school hours, and do you continue working at home after dinner? Speaking of dinner, who cooks in your household?

A: Dinner’s a shared effort, depending on the night and workload. With the kids’ sports schedules, Rob and I are full-time business owners, full-time parents, and part-time Uber drivers!

Q: Lastly, can you spill any juicy secrets about the sourcey.m team?

A: Well, here’s a little inside scoop for you. It’s not officially required, but it sure feels like it sometimes – having four kids on the sourcey.m team! I’m kidding, sort of! Turns out, I’m not the only one with a bustling household. Among three of us, we’ve got a grand total of 12 kids running around. It’s like a mini daycare at the office!

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