HOW TO CHOOSE THE PERFECT PROMOTIONAL PRODUCT FOR YOUR BUSINESS.
It’s no secret that promotional products are an effective way to get your brand noticed and make an impact. But choosing the right promotional product can be as tricky as finding the appropriate emoji for that important text message! Fear not, because at sourcey.m, we’re here to spill the beans on choosing the ideal swag that shows your brand’s awesomeness.
Before we dive into the nitty-gritty of choosing the perfect promo items, let’s recap why they’re essential in the first place.
Brand Visibility: Branded merchandise increase brand exposure.
Customer Loyalty: They foster customer loyalty and repeat business.
Cost-Effective: Offers cost-effective, long-term advertising.
Targeted Marketing: Enables targeted marketing to specific audiences.
Tangible Connection: Creates a tangible connection with customers.
A recent survey conducted by the APPA reveals some staggering statistics that are bound to knock your socks off (speaking of which, branded socks are always a popular choice!)
52% say their impression of a company is more positive after receiving branded merch.
76% recall the name advertised on the product.
52% of people do business with a company after receiving a promotional product
Impressive, much? Put simply, promotional products are your marketing superpower. So that’s the why covered, now let’s look at the how. The following steps will help you choose the perfect promo item for your biz.
Define Your Goal
The first step in selecting the perfect promotional product is to define your goal. What are you trying to achieve? Are you looking to boost brand awareness, generate leads, or reward loyal customers? Your goal will shape your choice.
Know Your Audience
Understanding your target audience is crucial. Think about their interests, needs, and demographics. You wouldn’t give a surfboard keychain to a group of landlocked accountants, would you? Knowing your audience increases the chances that your product will be used and not collecting dust.
Connect with Your Brand
Your promotional product should reflect your brand’s personality and values. If you’re all about eco-friendliness, consider sustainable merchandise like reusable shopping bags. If you’re tech-savvy, branded power banks or charging cables might be more your style.
Budget Like a Pro
Before you start splurging on those fancy custom-made plushies, set a budget. sourcey.m, as your trusty promotional product supplier, can help you find options that won’t break the bank. After all, there’s nothing we can’t source for our amazing clients!
Branded merchandise can have a long-lasting impact. On average, consumers keep promotional products for about 8 months, according to a study by the Advertising Specialty Institute.
Think about how useful your product will be in your audience’s daily life. Practical items like pens, water bottles, or phone accessories are great choices. You want your brand to be a part of their everyday routine!
Stay on Trend
Staying current is key. Look at what’s trending in your industry and incorporate that into your promotional products. If you’re in the tech business, for instance, consider wireless charging pads.
Cheap and flimsy won’t cut it. Choose high-quality products that reflect positively on your brand. After all, you want your clients to associate your brand with quality and excellence.
Unique and Memorable
Don’t be afraid to think outside the box. Unique and memorable products make a lasting impression. Imagine getting a custom-shaped USB drive that’s a mini version of your logo. Cool, right? Create marketing magic that lingers in the hearts and minds of your audience, like we did for Pura’s Christmas campaign.
Call to Action
Including a call to action on your promotional product is a smart move. Encourage your audience to visit your website, follow you on social media, or use a discount code. You want to turn these leads into loyal customers.
Eco-friendly promotional products are all the rage and for a good reason. Not only do they show your commitment to the environment, but they also resonate with an increasingly conscious consumer base.
Test the Waters
Test your promotional product with a smaller audience before you go all-in on a massive order. This can help you fine-tune your approach and ensure you’re on the right track.
The ROI for branded merchandise is higher than other forms of advertising. The impression created by a promotional product can last long after the initial contact with your brand.
Think about where and how you’ll distribute your promotional product. Will it be at a trade show, as part of a direct mail campaign, or at an event? Branded merch is a great way to elevate your event theme.
Measure Your Success
Once your promotional products are out there, it’s time to track their impact. Did website visits increase? Did sales go up? Knowing your ROI is crucial for future campaigns.
Remember, the right promotional product can work wonders for your brand, boost awareness, and keep your business on the radar for years to come. So go ahead, put these tips to use, and let your brand shine with a fantastic promotional product!
Ready to boost your brand?
Get in touch with the team and we will help you choose the perfect promotional products for your business.