MEET EMILY, THE BRAIN BEHIND IT ALL.

Meet Em, the brain behind it all! Smart, visionary, and juggling more talents than you can count. She runs the show, wrangles four little ones (triplets survived – medal-worthy stuff), and keeps us in stitches with her killer sense of humor.

Office life? Think lots of laughs and occasional deep dives into Ted Lasso or Morning Wars. Today’s the day to get cozy with Em. Drop a mic emoji in the comments if you’re up for hearing her rock out to Vanilla Ice! 🎤

What is your job title?

I have many titles and wear many hats in the business, but I suppose my actual title is Founder / Director. Although I like Chief Merch Matchmaker better 😉

What word do you hate hearing?

I hate hearing the word “No” or “Impossible”. They are two words you will never hear me say. I believe anything is possible.

If you had to change your first name, what would you change it to?

I wouldn’t change my name, I would probably just officially shorten it to Em, rather than Emily.

Is your bed made right now?

Yes, but only because we have the in-laws coming to stay over tonight!

What never fails to make you laugh?

Hanging out with old friends and retelling stories from our wild and crazy younger days!

Do you have kids?

We have 4! A 10-year-old and three 8-year-olds (yes, triplets) and a four-legged family member called River. She’s 13…

What is your go-to karaoke song?

Anyone who knows me knows I can’t hold a note to save myself. I guess if no one was listening I would rap Vanilla Ice Ice Baby – I know all the lyrics by heart.

What non-existent job do you wish existed?

Professional Margarita reviewer. And I’m not talking about the pizza.

What motivates you the most?

If I need to smash out some work, nothing motivates me more than some good tunes!! 🎵

What is your proudest work accomplishment?

Building sourcey.m for sure. I just love our business, our team and our clients. They say that your vibe attracts your tribe, and we have been lucky to have such an amazing team that attracts awesome clients. I love what we’ve built and I am excited about our plans.

Given we’re coming up to Christmas, what is your favourite holiday movie?

Home alone. It never gets old, I watched it with the kids this week.

Which Sourcey merch item do you secretly (or not so secretly) want to steal from the warehouse?

Hmmmmm…. that’s a tricky one. Probably the Roundie Pepsi towels we did recently… I need a new towel for summer and they were pretty awesome.

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