ONBOARDING MADE EASY. USING BRANDED MERCHANDISE TO WELCOME AND ENGAGE NEW HIRES.
Do first impressions really count? You betcha they do! Feeling a “spark” when you meet someone, enjoying a new experience, or starting a new job, is exciting. So, when you are introducing someone to your organization, you want to create some excitement about it.
Now, more than ever, every business needs to attract, excite, motivate, and RETAIN great staff. So how do you make your newbie feel warm and fuzzy? Well, you need something tangible that connects the employee to the brand. Using branded merchandise as a Welcome Gift is the perfect way to begin a long-term love story.
Whether remote, IRL or hybrid, gifting new employees with an Onboarding Gift is an ideal way to surprise and delight your new hire.
What exactly is Onboarding?
Onboarding is the term given to welcoming new employees into a company. It’s a relatively new process, gaining traction amongst top start-ups and forward-thinking companies. And we reckon nothing showcases it better than through a corporate onboarding pack.
But let’s not leave this concept solely in the swag-laden arms of tech start-ups. Every business needs to attract, motivate, and keep great people, especially now that remote and hybrid working is the new normal. Presenting staff with handy worklife staples that promote brand awareness and the workplace on show is one hugely effective way of doing it!
Use Branded Merchandise to Welcome and Engage New Hires
It’s time to raise the bar for the onboarding experiences of new hires. Your Secret Weapon? Branded Merchandise! Let’s look at the way high-quality branded merchandise can help welcome and engage new hires.
But before we dive in, let’s take a look at the cost of not motivating and retaining staff. Did you know the cost of losing an employee early in their tenure can be up to 1.5x their salary? It’s so important to get this right from the start. As a Business Owner, HR Manager or Executive Assistant, you need to step up your onboarding game and client attraction process.
Give new clients a warm welcome by sending them a branded merchandise package.
It shows that you value their business and sets the tone for a positive relationship.
Personalise their on-boarding experience and they will feel instantly valued as a member of the company.
Need more convincing on whether to invest in branded onboarding gifts? Here are four top reasons you’d be mad not to spread some workplace love:
1. Boost the ‘Feel-Good’ HormonesA little gift can go a long way in making your new employees feel valued. When they unbox that custom travel coffee mug, drink bottle, backpack or sleek laptop sleeve with your company’s logo, it’s like a shot of dopamine for their workplace happiness. And hey, happy employees are productive employees! Sending them a welcome kit with branded swag also sends a clear message. That you are excited about their new opportunity reinforces a connection and sense of belonging (even if they can’t enter a physical office location).
2. Roll Out the Red CarpetNew hires are like the cool new characters entering your company’s story. Why not give them a warm welcome by gifting them some snazzy branded merchandise? It’s like rolling out the red carpet, but with swag! From stylish T-shirts, branded headwear to funky water bottles and powerbanks, your newbies will feel like they’ve just joined the trendiest club in town. And remember, employee onboarding starts not just when the employee joins the organisation. Your very first email or physical mail welcome pack is the first experience the candidate has with your organisation. Keep the candidate engaged while at the same time initiating a process of integrating them into the organisation.
3. Create Instant CamaraderieYou’ve already done the hard work to choose and sway great talent to join your company (go you!). Now comes the fun part of making them feel welcome with a seriously awesome welcome box that says, “We’re excited you’re here!” Use your creativity to ensure your employee welcome kit makes an impact that will stay with your talent for as long as they stay with your organisation! Instant camaraderie can also lead to higher job satisfaction. Employees who have positive relationships with their peers and feel like they belong are generally happier at work, which can result in increased morale and motivation.
4. Walking Billboards (the Good Kind)Branded merchandise is like a mini marketing army. When your new hires proudly sport your company’s logo on their tote bags, caps, or hoodies, they become walking billboards, spreading your brand’s awesomeness everywhere they go. It’s marketing without the marketing spiel!
So what should you include?Your employee welcome kit should have a nice mix of branded swag that will help them on the first day of work, feel connected to the company name from day one, and let them know that their co-workers are excited to get to know them. And remember, branded merchandise isn’t just a one-time thing; it keeps giving. Every time your new hires use that branded notebook or sip from that branded thermos, they’re reminded of your company. It’s like a little nudge saying, “You’re part of something awesome!”
Need an onboarding pack?
Get in touch and let’s get your new hires EXCITED!
ELEVATE YOUR ONBOARDING GAME
Are you ready for the ULTIMATE guide to raising the bar for new hires? Say hello to our instantly downloadable Onboarding EBook. Snag your secret weapon now.