EVENT SWAG
WHY PROMOTIONAL PRODUCTS ARE
IMPORTANT FOR EVENT MANAGERS
Event Managers have A LOT of balls to juggle. Budgets, Catering, Venues, Design, Set-up, Event Execution, as well as sourcing promotional products (AKA Event Swag). Events can run from small networking meetings with a few dozen guests to large-scale conferences and everything in between.
Let’s start with a simple truth. Branded merchandise can be a highly effective marketing tool, but not all merch is made equal. Event swag may improve brand exposure. Quality Event Swag improves a lot more. Ain’t got time for bad swag!
Fun Fact: research shows that 85% of people remember a company’s name after receiving a promotional item and 87% of consumers keep promotional products for more than one year.
This means every time someone throws on your branded T-shirt, writes with your branded pen, or drinks from your branded water bottle, they’re connecting with your brand.
PROMOTIONAL PRODUCTS CONTINUE TO PROMOTE YOUR BRAND
Promotional products don’t act as a brand-building tool for the duration of the event in question but can continue to bolster the reputation and recognition of your business long into the future. It’s all about endurance!
Of course, it helps if the promotional product in question is actually useful, rather than just being a novelty. For example, if it is something wearable like a t-shirt or hoodie, then recipients will be more interested in hanging onto it.
This in turn will mean your brand will be seen by more people, and so you can gain word-of-mouth momentum.
YOUR REPRESENTATIVES WILL BE RECOGNISABLE
Promotional products are not just freebies for event attendees; they can also be given to the people who are representing your brand. This makes them easy to identify in busy conference buildings, helping them stand out from the crowd.
Hot Tip: You will need to make sure that the products are appropriate for employees to wear, if this is the angle you adopt. They need to be in keeping with your brand personality and industry niche.
STRENGTHEN YOUR RELATIONSHIPS WITH PROSPECTIVE CUSTOMERS AND PARTNERS
Brand recognition is not the only way to win business. Promotional products offered to people who visit events where your business is present will make these individuals feel warm and fuzzily towards your brand, especially if this is their first connection. And we are all for warm and fuzzies….
THE PRODUCTS CAN SUPPORT YOUR CORPORATE CULTURE
The promotional products you pick for events and conferences can act as subliminal support for your business culture.
If you are keen to promote the sustainability of your goods and services, then opting for reusable gifts like water bottles is worthwhile. If your brand is all about being fun as well as functional, then a set of cool branded sunglasses could exemplify this.
As you can see, promotional products are important for events, and quality event swag will have enduring benefits for your brand.
Hot Tip: Choose your swag carefully, not all swag is equal.
PROMOTIONAL PRODUCTS CONTINUE TO PROMOTE YOUR BRAND
Promotional products don’t act as a brand-building tool for the duration of the event in question but can continue to bolster the reputation and recognition of your business long into the future. It’s all about endurance!
Of course, it helps if the promotional product in question is actually useful, rather than just being a novelty. For example, if it is something wearable like a t-shirt or hoodie, then recipients will be more interested in hanging onto it.
This in turn will mean your brand will be seen by more people, and so you can gain word-of-mouth momentum.
YOUR REPRESENTATIVES WILL BE RECOGNISABLE
Promotional products are not just freebies for event attendees; they can also be given to the people who are representing your brand. This makes them easy to identify in busy conference buildings, helping them stand out from the crowd.
Hot Tip: You will need to make sure that the products are appropriate for employees to wear, if this is the angle you adopt. They need to be in keeping with your brand personality and industry niche.
STRENGTHEN YOUR RELATIONSHIPS WITH PROSPECTIVE CUSTOMERS AND PARTNERS
Brand recognition is not the only way to win business. Promotional products offered to people who visit events where your business is present will make these individuals feel warm and fuzzily towards your brand, especially if this is their first connection. And we are all for warm and fuzzies….
THE PRODUCTS CAN SUPPORT YOUR CORPORATE CULTURE
The promotional products you pick for events and conferences can act as subliminal support for your business culture.
If you are keen to promote the sustainability of your goods and services, then opting for reusable gifts like water bottles is worthwhile. If your brand is all about being fun as well as functional, then a set of cool branded sunglasses could exemplify this.
As you can see, promotional products are important for events, and quality event swag will have enduring benefits for your brand.
Hot Tip: Choose your swag carefully, not all swag is equal.
OUR PROCESS