MAXIMISING MARKETING ROI WITH BRANDED MERCHANDISE ON A LIMITED BUDGET.

Today, we’re diving into the wonderful world of branded merchandise and how you can squeeze every drop of value out of it without needing the budget of a Barbie Premiere. I mean, as marketers, we’d all happily take a piece of the Box Office Pie, but…we are mere mortals, after all. But, let’s go with the Barbie Vibe while you grab your favourite drink, some popcorn and sit back, while we get this merch party started.

Margot Robbie in Barbie. PHOTO: JAAP BUITENDIJK/WARNER BROS.

Why Branded Merchandise?

Before we jump into creating marketing magic, let’s recap why branded merchandise is the bee’s knees for marketing on a budget:

Constant Visibility: Unlike traditional advertising that might only run for a limited time, branded merchandise sticks around, giving you extended exposure. Think about it – your logo on a cool mug or tote bag could be seen by potential customers every day!

Walking Billboards: Branded merchandise turns your customers into walking advertisements. It’s like having a squad of brand ambassadors spreading the word about your business everywhere they go.

Customer Delight: People love free stuff! Handing out delightful merchandise can create positive associations with your brand and keep your customers coming back for more.

Branded Merchandise – The Dream Come True

Let’s sprinkle some Barbie magic into our marketing strategies and show the world that you don’t need a movie premiere budget to achieve your goals. It’s time to unleash our creativity and make a splash with branded merchandise that’s fun, fabulous, and oh-so-budget-friendly!

Branded merchandise is like having your very own entourage of miniature ambassadors, working tirelessly to spread your message to the world. Barbie herself would approve of this marketing magic!

Barbie Fact: Always Fashionably On-Point

Just like Barbie, your branded merchandise needs to be on-point and always in vogue. Think of eye-catching designs that capture your brand’s essence, making people say, “Wow, that’s so fetch!” (Barbie’s timeless fashion sense totally inspired that phrase). Your branded goodies should stand out in a crowd, just like Barbie in her iconic pink convertible.

#MerchGoals – Practical and Playful Ideas

Let’s explore some #MerchGoals that will make you more visible than the extravagant Barbie Truck Tour (while keeping your budget in check). You don’t need to splurge excessive time and funds on a roving pink truck associated with that major “M” brand! With these practical and playful ideas, you’ll get plenty of brand bang for your buck.

1. Barbie-Approved Tote Bags

Barbie loves her accessories, and tote bags are all the rage! Design some “tote-ally” chic bags with your logo and a sassy slogan. Your customers will carry them around with pride, turning heads and attracting new fans everywhere they go.

2. Dreamy Stickers That Sparkle

We all know Barbie loves a bit of sparkle, so why not create some stickers that shimmer and shine? Turn any dull surface into a fashion statement. Stick them on laptops, notebooks, or even lunchboxes, and your brand will be spreading smiles all day long!

3. Pins and Patches – The Glam Squad

Barbie has a vast wardrobe, and her outfits are never complete without pins and patches. Create a set of trendy pins and patches that reflect your brand’s personality. Your fans will be thrilled to add them to their style collection, becoming part of your brand’s fabulous glam squad!

4. Malibu Barbie’s Sweet Treats

Remember Barbie’s dream house in Malibu? Let’s bring that dream to life with some sweet treats! Customise delicious candies or chocolates with your logo, and watch your customers’ faces light up with joy. It’s a tasty way to leave a lasting impression!

5. Brilliant Notebooks for Big Ideas

Barbie is not just about fashion; she’s also a go-getter with big dreams. Design some brilliant notebooks with your branding, inspiring your customers to jot down their dreams and ideas. Who knows, maybe they’ll write the next big success story with your logo on the cover!

6. Barbie Tee Fashion Show

Barbie knows how to rock a fabulous outfit, and so can your customers with branded tees! Encourage your fans to share their pictures wearing your tees, using a catchy hashtag. The most stylish entries can win exciting prizes, generating buzz and engagement.

7. Tech Savvy Barbie USB Drives

Barbie keeps up with the latest trends, and so should your branded merchandise! Get creative with USB drives that have your logo, and they’ll become tech-savvy essentials. People will love the practicality, and your brand will become a tech trendsetter!

In a Barbie World – Your Marketing Triumph

So there you have it, marketers, your Barbie-inspired guide to maximising marketing ROI with branded merchandise, even on a Barbie-sized budget. Remember, with a little imagination and a lot of heart, you can make marketing magic happen! Just like we did for Dan Murphys when we created chopsticks for Chinese New Year on a tiny budget.

Now go on, embrace your inner Barbie, and make your brand shine like the star it truly is. You’ve got this, and remember, dreams really do come true!