dan murphy’s:

From Budget to Brilliance:
How We Turned $1,000 into Chinese New Year Magic

Picture this: it’s Chinese New Year, and as crimson lanterns illuminate the night sky, bustling streets come alive with vibrant colours and enchanting aromas.

Chinese New Year, also known as Spring Festival, is a time-honoured celebration that marks the beginning of the lunar calendar in Chinese culture. And we had an epic event planned for our client, Dan Murphy’s.

Our mission? To create a visually stunning branded item that screams, “Take me home!” And that’s exactly what we delivered. But let’s rewind the clock a bit…

GREAT BRANDED MERCH SOLUTIONS ON A TIGHT BUDGET

With a budget of just $1,000, we were determined to make a splash and show off our skills!

It was like being in the kitchen, searching for the perfect combination of spices to create a mind-blowing dish. We needed something affordable, top-notch in quality, with a lightning-fast turnaround, and looked amazing.

No biggie, right?

Time was of the essence, so we rallied our creative forces and set out to design and produce the perfect item in record time. Our team worked tirelessly, sweating over every detail to ensure perfection.

And. We. Nailed. It.

CREATIVE SUCCESS FOR DAN MURPHY’S

For us, it wasn’t just about creating something eye-catching; we wanted to forge an emotional connection with the attendees. We aimed to give them a tangible symbol of their incredible experience that would make them smile every time they looked at it.

To make it all happen within our tight timeframe and limited budget, we brainstormed like mad scientists, brewing up innovative ideas that captured the essence of Chinese New Year and fulfilled our campaign objectives.

And then it happened. The winning idea—the branded chopsticks. We knew they had cultural relevance and the potential to create a unique and memorable experience.

But we didn’t stop there…

We took it to the next level with premium-grade chopsticks, custom-branded packaging, and a striking foil finish for Dan Murphy’s logo. It was like adding a sprinkle of stardust to an already dazzling product.

Dan Murphy was over the moon with the design and finish of the chopsticks. They couldn’t wait to place them on every table at the event, adding that touch of elegance and sparking conversations among guests.

And boy, did it work!

The chopsticks became the talk of the town, generating buzz on social media and leaving everyone clamoring for more. We felt pretty darn proud. But there’s more…

We weren’t satisfied with just creating a visually stunning product; it had to align with our ethics and values too. Product safety and ethical sourcing were always at the forefront of our minds.

ETHICAL AND ENVIRONMENTALLY CONSCIOUS MERCH MATCHES

We partnered with suppliers who shared our values, ensuring fair labour practices and stringent environmental standards. The chopsticks were made from food-safe materials, and we followed every safety regulation meticulously. We aimed to provide guests with a safe and enjoyable experience while keeping our planet happy.

But here’s the real kicker—we wanted to minimize waste. We aimed to create something that guests would cherish and keep, rather than tossing it in the trash. Sustainability was at the core of our mission, and we’re proud to say we achieved it.

Thanks to our expertise in merchandise management, everything went off without a hitch. We ensured smooth logistics, timely deliveries, and flawless coordination. It was like conducting a well-orchestrated symphony, and we hit all the right notes.

The results? Phenomenal. Despite the limited budget and the need to create 250 items, the branded chopsticks were an absolute hit. Priced at just $3.75 each, they added a touch of elegance to the event while eliminating the need for disposable chopsticks.

And the feedback from Dan Murphy’s?

Well, it was overwhelmingly positive. They loved our responsiveness and the array of options we presented.

So instead of tooting our own horn, we’ll let our client toot it for us. Here’s what they said, in their words:

“We had a fantastic experience working with sourcey.m for our Chinese New Year event. The team provided excellent service and were able to meet our tight timeline and budget constraint without compromising on quality.

The branded chopsticks they recommended were a hit with our guests. The gold foil packaging really elevated the product, and the custom branding on the chopsticks made them a stunning addition to our table settings. The guests loved them, and we received numerous inquiries from attendees asking where they could get more!

sourcey.m‘s attention to detail and commitment to delivering high-quality products exceeded our expectations.”