FRANK’S RED HOT SAUCE
THE MERCH STORE MISSION
- Who: McCormick (Frank’s Hot Sauce)
- What: Build an epic online Merch Store
- Why: To create HYPE, LOYALTY and REVENUE for Frank’s Hot Sauce
- When: Ongoing
- Where: At Sourcey.M HQ
- How: We sourced, photographed, designed, built, stored and dispatched! Clever, aren’t we?
LET’S TAKE A CLOSER LOOK AT HOW THE MERCH MAGIC HAPPENED…
Clever companies are thinking outside of the box to turn a cost into a profit. And the legendary Frank’s Hot Sauce is one forward-thinking brand that has done just that; with our help and expertise!
McCormick approached Sourcey.M to create an online Merch Store for their hottest brand – the Iconic Franks Red Hot Sauce. Frank’s marketing is clever, cool and FUN.
Our mission, which we excitedly accepted, was to come up with a range of Hot Summer Merch that Frank’s loyal fans would love! And it has taken off in a BIG way!
Through the launch of their new online Merch Store, they are kicking hot sauce and market domination goals!
Before we look at how we did this, let’s look at what an online merch store is…
What is an Online Merch Store?
Simply, a company can sell branded swag directly on their website, and it all gets managed by us, the merch experts!
An online merch store works just like an online shop, but while you host the shop on your website, we, as your merch partner, handle everything from photography, ordering, stock levels, picking, packing and sending!
HOW WE CREATED FRANK’S EPIC ONLINE MERCH STORE
- We worked alongside the client to learn how they defined their brand. We explored everything that makes their brand unique and considered their short- and long-term marketing goals and came up with a range that would be memorable, relatable, practical and covetable!
- We got to work back at HQ and sourced the merch by harnessing the incredible supplier networks we’ve built locally and globally over the past 15 years.
- We photographed their products in our HQ custom studio to make them pop!
- We built the online shop in the backend and worked with Frank’s team to integrate it into their webpage and get it up and running.
- We watched the orders pour in. Every sale comes through to us, and we manage the rest for the client. Too easy!
- We designed and made custom-branded packaging, especially for Frank’s customers. This includes on-brand custom-made boxes and eco mailers to send the goodies to their forever homes. We keep them on-site ready to go!
- We warehouse-pack and fulfil every order. This is probably our client’s fave part. We take care of everything, meaning they get the benefits of having the gen pop repping their brand without having to source, order, store, pick, pack or send!
The fantastic team at McComicks have created some impressive social media campaigns to promote the store. Plus limited edition merch drops for National Days such as National Wingman Day with a limited range of LET ME BE YOUR WINGMAN Tees!
From McCormick's
“We couldn’t be happier with the collaboration with sourcey.m to launch our online merch store. They understood our brand vision and seamlessly translated it into a range of high-quality merchandise that our customers love. The online store setup and management were smooth, allowing us to focus on other aspects of our business. The results have been outstanding, with this new brand experience an exciting way to connect with our dedicated Frank’s RedHot fans. We highly recommend sourcey.m to any brand looking to create a successful merchandising strategy.” – Megan Brabant, Consumer Sales & Marketing Director, McCormick Foods Australia
