Innovative Welcome packs:  Beyond Chocolates and Champagne

Moving into a new home is an exciting time. It marks a new beginning, a time of change, and a milestone worth celebrating. So, when Villawood Properties approached us to create bradned welcome packs for residents at their new development in Coridale, we couldn’t have been more thrilled. We wanted to make sure the new residents felt the same excitement.

Villawood Properties are known for being purposefully and innovatively designed to connect neighbours and build lasting social relationships. Wetlands, parks, sporting ovals, playgrounds, Resident’s Clubs, schools and grand gesture public art combine to create extraordinary and highly desirable places to live.

With a proven track record in delivering innovative, community-focused developments, Villawood boasts a portfolio of over 50 completed residential projects.

Signature features of Villawood communities include:

  • Villawood Residents Clubs – thriving central hubs with premium sporting and lifestyle facilities.
  • Industry-leading parks, wetlands, children’s facilities and other community amenities.
  • Nature-inspired artworks by sculptor Folko Kooper define community boundaries and provide a sense of warmth and pride.
  • Shopping centres, childcare facilities, cafes and more, to support residents’ lifestyles and bring economic benefit to the local area.

At the heart of Villawood’s philosophy lies a commitment to fostering vibrant communities where residents can form lasting relationships. At Sourcey.M, we share this value, as we too believe in the importance of building enduring relationships with our suppliers, clients, and providers. This shared vision inspired us to think creatively about how we could enhance the sense of connection at Villawood Properties.

Instead of the typical off-the-shelf gift hamper filled with chocolates and champagne, we recognised that Villawood needed something unique, valuable, and practical for their new residents. So, we set out to create the perfect welcome packs that would encourage residents to engage in all the community had to offer.

And what did we come up with? The perfect custom gift pack!


Beach/Pool Bag: A spacious bag designed to carry everything you need for a day at the club or by the pool.

Sunscreen: To protect and pamper residents while they enjoy the sun-soaked amenities.

Drink Bottle: For staying hydrated during outdoor activities.

Fully Customised Roundie Towel: A towel that not only reflected Villawood’s brand but also conveyed the message, “Life Is Better Poolside,” highlighting our commitment to going beyond just a logo – because, let’s face it, life truly is better by the poolside.

What sets sourcey.m apart is our uncompromising commitment to quality. Each item included in the custom gift pack was carefully selected for its exceptional quality.

We adhere to a sustainable policy that prioritises quality over quantity, ensuring that our products stand the test of time and avoid contributing to landfill waste. Sustainability is not just a buzzword for us; it’s the core of our mission.

But we don’t stop at creating high-quality items. We believe in infusing personality into our products.

We understand that branding is more than just a logo; it’s about creating an emotional connection.

Incorporating Villawood’s brand guidelines and adding the phrase “Life Is Better Poolside” to the towels exemplified our dedication to going beyond mere branding. It was also a fun way to acknowledge the undeniable truth – life truly is better by the pool.

Our client was not just satisfied; they were thrilled with the product and its execution. In fact, the Villawood Properties team loved the welcome packs so much that we were commissioned to create a similar pack for their new development at Armstrong Creek.

At sourcey.m, we understand that moving into a new home is about more than just a physical space; it’s about embracing a new community and forging lasting connections. That’s why our welcome packs aren’t just branded gifts; they’re expressions of the vibrant, connected, and sustainable communities we aim to create with our partners like Villawood Properties.

Villawood Properties, Project Marketing Manager

“sourcey.m nailed the brief and execution of our branded purchaser gift bags.
Highly recommended for a seamless process from concept to delivery!”




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